teamtosse is a co-initiator of “Die Wirtschaftsmacher” – an initiative aimed at improving the image and visibility of the logistics sector in Germany. Backed by around 100 companies, associations, academic institutions, and media partners, we co-create content, campaigns, events, and panels – from posters and social media to whitepapers and guides. All to give logistics the visibility it deserves.

Synergies for the image of logistics

The Wirtschaftsmacher combine and strengthen the forces of interest groups, logistics service providers, industry and trade. Through synergy effects, they are able to achieve greater visibility and reach than each player on its own. As only together can an image of logistics be communicated that does justice to its central and essential role for the economy and society.

Attracting young people to logistics

With its campaigns, the initiative aims in particular to get young people excited about the world of logistics, create more awareness and appreciation for logistics, explain logistics in a clear and emotional way and dispel prejudices about logistics in order to actively counteract the labor shortage. It is open to additional supporters.

In March 2025, the “Die Wirtschaftsmacher” initiative launched a large-scale campaign with a poster and postcard campaign in major German cities to coincide with “Logistics Day” on April 20, 2025. In addition, the Wirtschaftsmacher will continue their successful campaign work on social media and on the website throughout the year to get young people interested in a job in the field. > learn more

The Logistics Real Estate Initiative (Logix) has set itself the goal of improving the image and acceptance of logistics real estate in municipalities, professional circles and the public. Since its foundation in 2013, Logix has actively promoted cooperation between stakeholders in the industry as well as local authorities and business development agencies. The Board of Directors and Advisory Board work exclusively on a voluntary basis to achieve the initiative’s goals. teamtosse has been involved from the outset and is responsible for the organization and communication of all activities.

The more than 60 members and sponsors of Logix include well-known companies from the German logistics and logistics real estate sector. In addition, there are media and cooperation partners such as DVZ, Logistik Heute, the German Logistics Association (BVL), the German Property Federation (ZIA) and the German Association of Towns and Municipalities (DStGB).

	The fields of action Logix Award: The biennial Logix Award, which recognizes outstanding logistics real estate developments in Germany. Under the direction of Prof. Dr. Christian Kille from Würzburg University of Applied Sciences, an independent jury selects the award winners. In 2023, Swiss Life Asset Managers was honored with the “Duisburg Nord I” project and FOUR PARX with “MACH2 Hamburg”.
	Research and publications: Knowledge transfer through research and publications produced in collaboration with scientists and industry experts. They serve to educate and provide well-founded information for local authorities and all other stakeholders in the industry. The most recent of the eight publications since its foundation is the “ESG Guidelines for Logistics Real Estate”. It contains definitions and explanations of over 200 standards that help to meet the ESG criteria of the EU taxonomy in the construction and management of logistics real estate.
	Dialogue: The initiation of dialog between stakeholders in the business sector. Through more than ten years of active work, Logix has established itself as a recognized dialogue partner for all stakeholders in the industry and local authorities. The initiative is represented at the most important industry events and actively engages in public relations work. Since 2024, the latter has included the publication of the magazine “Dialogix”, specifically for local authorities and business development agencies.

Dialogix municipal magazine

In 2024, we developed the municipal magazine dialogix for the Logix Initiative – published three times per year, it informs local authorities and economic developers about trends in logistics real estate.

> learn more

Logix Club

In cooperation with Logix board member Claudia Boymanns (Messe München), we co-created the Logix Club – a well-established annual event and valued networking platform.

> learn more

Supply Chain Day is a Europe-wide day of action on which Germany’s third-largest economic sector shows what it is and what it can do. Logistics is often reduced to the transportation, handling and storage of goods. But it is much more than that.

A look behind the scenes: Logistics opens its doors

For this reason, companies, organizations and institutes involved in logistics open their doors to the general public every year in April. During free company tours, business games, presentations, webinars and much more, they show how diverse the tasks and job and career prospects in logistics are. The aim is to give people a look behind the scenes into otherwise closed areas to get them interested in the business sector and thus ensure greater acceptance in the long term.

In order to take advantage of this opportunity for image work, companies, organizations and institutes need to put together a range of events and make them widely known. There are no limits to the imagination: from analog to digital to hybrid, anything is possible. Events can be registered free of charge using the online registration form.

Supporters of action day

Founded almost 20 years ago by the German Logistics Association (BVL), the Logistics Day is now organised by teamtosse and its Frankfurt agency colleagues from mainblick. The BVL, the “Die Wirtschaftsmacher” initiative and many other initiatives and associations support the event as conceptual partners. Companies, organisations and institutes have the opportunity to become premium partners. In this way, they not only promote their economic sector, but also gain additional visibility through exclusive communication measures.