Since the end of 2024, our client CTP — Europe’s largest publicly traded owner, developer, and manager of logistics and industrial real estate — has been developing the multi-user park CTPark Düsseldorf in Düsseldorf-Rath, North Rhine-Westphalia. The 830,000-square-meter site was previously occupied by a factory of the pipe manufacturer Vallourec. With the new park, CTP aims to attract a broad target audience from industry and manufacturing, light industrial sectors, as well as research and development, complemented by office spaces and boarding house concepts. Furthermore, upon project completion, the area is planned to be accessible to local residents.

As is often the case with logistics developments, the project touches on key urban development issues such as land use, densification, and traffic, drawing significant public interest locally. For this reason, we proactively engaged with the regional press — in this instance, the Rheinische Post. The goal was to provide insights, create transparency, and enable a fact-based public discourse. This was based on thorough content preparation and direct personal contact with the responsible editor.

The exchange led to the opportunity for an on-site meeting — a possibility that has become increasingly rare for editorial teams to explore a topic in depth. We accompanied Timo Hielscher, Managing Director M&A at CTP Germany, during a press meeting with the Rheinische Post, which took place during a tour of the site. This allowed the journalists to ask (sometimes critical) questions directly on-site, gain firsthand insights, and learn about CTP’s plans through direct dialogue — a genuine added value for the editorial team. The resulting article presents the current status of the project and also covers the developer’s perspective, including future use and the handling of listed historic buildings.

Once the relationship is established, it pays to stay engaged through various measures: this includes providing early updates on project progress and offering additional press and, if appropriate, background interviews. This way, strong connections with editorial teams can be built, keeping the topic visible and relevant.