More visibility for logistics: Wirtschaftsmacher launch nationwide poster campaign
Under the heading Big Bang, the initiative Die Wirtschaftsmacher is launching a large-scale campaign at the end of March. The aim is to raise awareness of the supply function of logistics with a poster and postcard campaign in major German cities. In addition, the Wirtschaftsmacher are continuing their successful campaigning on social media and on the website to get young people interested in a job in the industry.
Whether it’s innovative technologies that drive digitalisation or the breakfast that ensures a good start to the day – logistics is behind everything. However, many people do not realise the importance of logistics for their everyday lives. At the end of March, the Die Wirtschaftsmacher initiative is therefore launching a nationwide campaign to raise the profile of the economic sector among the public. One component of the campaign are 85 large-scale posters that use simple imagery to focus on the systemically relevant supply function of logistics. On the other hand, 210,000 strikingly designed free postcards at 2,000 distribution points draw attention to the numerous career opportunities in the industry. The campaign will run until the Tag der Logistik (Supply Chain Day) on 10 April 2025 in seven major German cities: Berlin, Frankfurt, Hamburg, Cologne, Leipzig, Munich and Stuttgart. On this Europe-wide day of action, anyone interested will have the opportunity to experience logistics live.
“The name of our Big Bang campaign says it all: we want to raise awareness of logistics and its function and importance through eye-catching postcards and posters in central locations where many people spend time every day. We are getting our message across by showing everything that is ‘made by logistics’ through every day, well-founded content,” explains Berit Börke, spokesperson for the Wirtschaftsmacher.
Logistics is colourful and diverse
With a turnover of around 327 billion euros in 2023 and over 3.3 million employees, logistics is the third-largest economic sector in Germany after the automotive industry and retail. It is also one of the country’s most important employers. It offers interesting job prospects not only to university graduates, but also to industrial and commercial trainees and unskilled workers. It is also characterised by a particularly high degree of friendliness towards career changers. In total, there are almost 200 training occupations and 110 degree programmes related to logistics in Germany.
Unlike other sectors, however, too few people are aware of the diverse career opportunities that logistics has to offer and how important it is for the economy and society. For this reason, the Wirtschaftsmacher want to set an example with the campaign in the first half of 2025 and catch up with other industries such as crafts, nursing and the chemical industry, all of which have a strong presence in politics and the media. At the same time, the initiative is continuing successful formats such as the Logistik ist da, wo ich bin video campaign.
“With this campaign, we are adding an element to our existing strategy that will help us as an initiative to maximise public awareness of the business sector and our roughly 100 supporters,” says Berit Börke.
Further information online: www.die-wirtschaftsmacher.de
