Successfully positioning international companies in the German market requires more than traditional PR. As an industry pilot, teamtosse combines strategic communications with industry expertise, relevant contacts and an understanding of the specific characteristics of the German market. Our work with PanelClaw, part of the Enstall Group, is one example of how we support international companies in establishing their position in the German C&I market.

International companies entering a new market need more than visibility. They need to understand the industry, identify the right stakeholders and find opportunities for meaningful dialogue. teamtosse supports companies throughout this process as an industry pilot, combining communications expertise with industry knowledge and relevant networks.

PanelClaw specialises in photovoltaic mounting systems for commercial and industrial rooftops and is part of the Enstall Group. With PanelClaw Wave, the company offers a tool-free mounting system for large flat roofs.
For the German market, the challenge was to increase the visibility of PanelClaw’s international expertise and connect the company with relevant stakeholders from the energy, real estate and logistics sectors.
To achieve this, teamtosse developed a communications approach that positioned PanelClaw not only through its products, but as part of a broader industry dialogue: How are electrification, solar energy, energy storage and intelligent energy management changing the future of commercial and logistics real estate?

A key element was the PanelClaw Customer Breakfast at Intersolar Europe 2026 in Munich. teamtosse developed the format and brought together industry experts, real estate professionals, developers, EPCs and PanelClaw’s management. A keynote, moderated panel discussion and subsequent networking created the setting for expert exchange and direct conversations with relevant market stakeholders. In addition to organising the event, teamtosse supported the communications programme through international media relations, executive interviews, LinkedIn content and thought leadership.

For international companies, knowing the industry is only the starting point. What matters is finding and connecting the right people, topics and opportunities.
This is where teamtosse comes in as an industry pilot: We combine industry expertise and communications with relevant networks to create the right conditions for a successful market entry. For teamtosse, being an industry pilot means not simply helping companies enter a market, but helping them find the right way forward within it.

When properly planned and executed, client events create opportunities for personal interactions, strengthen relationships, and highlight a company’s key milestones. teamtosse develops and organizes customized event formats and supports them every step of the way – from concept and organization to communications support. One example of this is the symbolic groundbreaking ceremony for AYKA ParX’s custom-built logistics center for Zeppelin Baumaschinen in Cologne.

Groundbreaking ceremonies, topping-out ceremonies, grand openings, and anniversaries are special moments in a company’s development. They offer the opportunity to celebrate important milestones together with project partners, customers, political figures, the media, and other stakeholders, while simultaneously highlighting the company’s own role and achievements.

AYKA ParX, part of AYKA Solution Holding, develops business and logistics parks, identifies potential locations, and creates well-designed and environmentally conscious real estate projects. AYKA ParX is developing a custom-built logistics center in Cologne for Zeppelin Baumaschinen. In the future, this facility will serve as the hub for planning and procuring replacement parts for Caterpillar construction equipment, as well as for their storage and distribution to the German branches and service stations of the various business divisions.

The groundbreaking ceremony provided the perfect opportunity to celebrate this project milestone together with the partners and to present the project to a select group of guests.

For the event on October 10, 2025, teamtosse developed a program that combined the celebratory occasion with a presentation of the project and opportunities for personal interaction. Invited guests included representatives from AYKA ParX and Zeppelin Baumaschinen, as well as the City of Cologne, the Cologne Economic Development Agency, the general contractor Köster Bau, and other project stakeholders. 

Short speeches provided insights into the project and its development. The focus was on the symbolic laying of the cornerstone, followed by a joint tour of the construction site that offered further insights into the logistics center under construction. For the personal networking session that followed, teamtosse organized a lunch together. Photographic coverage documented the special occasion while also providing visual material for future corporate communications.

A successful client event creates a personal setting for existing relationships while also opening up opportunities to forge new connections. Especially for construction and real estate projects, events can help bring projects to life for the media, local governments, and other stakeholders.

From conception to organization to execution: teamtosse creates the perfect setting for special corporate moments and ensures that projects and services gain visibility.

Launching an award program can help achieve many communication goals: highlighting outstanding achievements, setting new standards, strengthening one’s own positioning, and promoting the importance of an industry. However, for an award to be successful and credible in the long term, it takes more than just the award itself. From the conception and development of a suitable evaluation process, through the organization of the application process, to communications support – teamtosse assists companies and organizations in developing and implementing their own awards.

The Logix Award, organized by the Logistics Real Estate Initiative (Logix), which teamtosse has supported organizationally and communicatively since it was first given out in 2013, demonstrates how this works in practice.

To strengthen the image and acceptance of logistics real estate, the Logistics Real Estate Initiative (Logix) has been honoring outstanding logistics real estate developments in Germany every two years since 2013. The focus is on projects that particularly meet the needs of municipalities, users, and investors while also taking urban planning, environmental, and social aspects into account.

teamtosse has provided organizational and communications support for the Logix Award from the very beginning and, together with the initiative, is responsible for the entire process – from the application phase to the awards ceremony.

Its responsibilities include helping to assemble an independent jury of experts, as well as the ongoing development and organization of the selection process. For the 2025 Logix Award, the application process was structured in three stages for the first time. A shortlist was first compiled based on a defined set of criteria. The ten-member expert jury then selected the finalists from this shortlist during an online session. The finalists were subsequently given the opportunity to present their projects to the jury in a pitch.

With 27 projects submitted, the 2025 Logix Award set a new record for entries, underscoring its growing importance in the industry. Since it was first presented in 2013, the Logix Award has evolved into a recognized and established accolade for outstanding projects. The communications support provided by teamtosse ensures visibility for the award and its projects throughout the entire process, culminating in the awards ceremony at Expo Real.

The 2025 awards ceremony took place on October 6 as part of Expo Real in Munich. The award went to the Levi Strauss & Co. European Distribution Center, developed by Delta Development in Dorsten. The winning project stood out in particular for its holistic approach to sustainability. The approximately 73,000 m² LEED Platinum-certified logistics facility was developed according to the Cradle to Cradle philosophy and completed in October 2023. Among other features, it incorporates reused building materials, geothermal energy, and a 3.45 MWp photovoltaic system with 1 MW of battery storage. Social sustainability was also addressed through workspaces designed to meet WELL Platinum standards.

With the Logix Award, teamtosse, in collaboration with the initiative, is creating a platform that highlights innovative logistics properties and demonstrates how modern requirements for logistics developments can be implemented.