Spotlight for the start-up
PUTTING THE START-UP
IN THE SPOTLIGHT
PUTTING THE START-UP
IN THE SPOTLIGHT
-
CLIENT
invisium -
REQUIREMENT
strategic and conceptual support for the first client project on the German market -
SERVICE
- development of a communication concept as the foundation for all communication activities
- creating visibility in trade media focused on logistics and the food industry
- press talks at the intralogistics trade fair LogiMAT
At the beginning of 2025, invisium — a start-up specializing in industrial image processing — was looking for a PR partner with industry expertise to support its first client project in the German market: equipping several central warehouses of Netto Marken-Discount with three VisionPorts. The multifunctional scanning system captures and tracks reusable load carriers such as EPAL pallets, freezer containers, EPS crates, and big boxes in just a few seconds. This enables more efficient monitoring of their use and return, reducing the need for new purchases and cutting costs. A real benefit for large food retailers — boosting warehouse efficiency while saving on personnel resources.
Communication support for the first project in the German market
invisium approached teamtosse with the goal of supporting its project partnership with Netto and increasing the start-up’s visibility in the trade media — with a focus on logistics and the food industry. At the same time, the project served as an opportunity to refine invisium’s core messages and USP. This allowed all communication activities to be even more precisely tailored to the relevant target audiences.
teamtosse conducted a workshop with Stefan Zweigler, founder and CEO of invisium, and developed a communication concept that defined the strategic foundation for all communication activities. Another key element was using invisium’s presence at the LogiMAT trade fair as an opportunity to arrange press talks — enabling the start-up to introduce itself to relevant trade media in direct, face-to-face conversations. The launch of the communication campaign hit the mark, generating exactly the right media buzz at exactly the right time ahead of invisium’s trade fair appearance.
Targeted and efficient communication
The talks generated opportunities for coverage focused on AI and the interplay between artificial intelligence and traditional image processing. Both the timing of the coverage and the emphasis on in-depth background discussions contributed to a breakthrough in invisium’s visibility within the trade media.
“As a start-up, we need targeted and efficient communication to raise awareness of our brand and services. That is exactly what teamtosse delivered in a very short time, strategically supporting invisium reliably and with high quality on the path to greater recognition among relevant target audiences. We are pleased to have teamtosse as an experienced partner by our side,” said Stefan Zweigler.
